Sweets and desserts are no longer indulgent foods with only empty calories. Consumers want some nutrition when they satisfy their sweet tooth, so manufactures are developing more variations of better-for-you sweets that contain vitamins, fiber and other nutritious ingredients, and industry observers say the segment is growing.
Better-for-you sweets and desserts are appealing not only for the nutritious ingredients that they contain, but for the additives they do not contain. According to Chicago-based research firm Mintel, nearly one quarter of non-chocolate confectionery users in the U.S. cite natural ingredients as an important characteristic when purchasing these treats.
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